? Why are brands learning to love resale

.Consumers are going to shop second hand whether brands buy into the concept or not

In markets such as France, the US, the UK, Germany and China, 70% of general consumers indicate that second hand luxury has a positive impact on a brand’s image and positioning

For a brand or retailer, formally participating in the secondhand market could signal that its products are well made, and that the company is looking to minimize its impact on the planet by urging consumers to buy used clothes rather than new ones

BoF insights forecasts double-digit growth for secondhand luxury globally

(Credit: BoF)

!At Vinvo, we aim to boost the second-hand sales market in Israel and encourage consumers to make second hand their first choice! Come on! Join the revolution